About Us

Welcome to Security First Financial, where we specialize in residential mortgages. At Security First Financial, we will find a loan that fits each borrower. Unlike big banks that have "order takers" helping you with your loan, we have highly skilled loan consultants. Our consultants know what it takes to get through underwriting quickly. Also, the big banks have a limited number of lending options available and their loan programs are one size fits all. We have relationships with many lenders. We will find the lender that offers rates good for your scenario. No matter your needs, we are here to help.

Emery L. Lara

Chief Executive Officer and President
NMLS #301552

Offering the following loan products. Conventional, Jumbo/Portfolio, Interest Only Loans, NonQM, FHA, VA, HELOC, and Private Money Loans. For more loan information please click "Our Process".

Emery Lara serves as the Chief Executive Officer and President for Security First Financial, Inc. located in Rancho Palos Verdes, Ca. Emery is also the California Real Estate Broker of Record for Security First Financial, Inc.
Emery Lara has over 33 years in the Mortgage Lending Industry. He started in the Mortgage Industry in 1989 as a Retail Loan Agent with Coast Federal Savings and Loan. Then joined Wells Fargo Bank in 1990 in the same capacity. Followed by starting his own Mortgage Brokerage, Security First Financial in 1991.
Under his leadership, Security First Financial, grew from a one-man Mortgage Brokerage to a Mortgage Banking entity with Mortgage Banking Operations in both Retail Loan and Wholesale Loan Production with nine branches and multi state Mortgage licensing in California, Nevada, New Mexico, Oregon, and Washington.

Throughout his 33-plus career, Emery has sought to help his clients succeed and deliver a superior customer service experience.

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